Allow Us to Introduce Our New Everyday Lingerie Co Basics Range

May 10, 2021

Allow Us to Introduce Our New Everyday Lingerie Co Basics Range

After a – ahem – brief hiatus, our Everyday Lingerie Co range of basic underwear is officially back. We’re happy to report that while we’ve made a few exciting changes, all your favourite ELC styles will remain – and we’d actually argue that they’re now even better. 

We’re so grateful for all the support and patience we’ve received from our ELC community as we navigated stock issues and changing manufacturers. Whilst there were challenges and disappointments along the way, we’re now thrilled to say that our range is the best basic underwear out there. 

After a bit of a journey, we’re now proudly 100 per cent Australian made. We’re also excited to share that our entire range is made from sustainably-sourced Australian fabric in sizes 8 to 22, hand selected by us to offer that gorgeous bod of yours both comfort and style – because who says they have to be mutually exclusive? Not us. 

With that in mind, allow us to reacquaint you with our ELC styles of comfy, staple underwear that come in classic shades of black and white. They’re basics, but there’s absolutely nothing ordinary about them. 

Meet the ELC Brief

The classic brief cut gets an upgrade with our sustainably sourced bamboo fabric. She has a subtle, slightly higher cut on the thighs, with generous coverage across the booty and an always-flattering mid-rise waist. As our do-it-all staple, the ELC Brief is your go-to cut for when you’re unsure which underwear style you’re after.

Meet the ELC Boyleg

Feel equal parts comfortable and cute with our ELC Boyleg style. She offers the most coverage of our basics range, with a mid-rise waist, complete coverage on the cheeks with a bit of extra coverage on the upper thighs. And of course, our bamboo fabric and signature chevron trim with cleverly concealed elastic, which will keep you supported and confident no matter what you wear.

Meet the ELC G-String

Our breathable, barely-there pair, the ELC G-String will be your BFF when it comes to preventing the dreaded VPL. She is the perfect blend of coverage and sas, but don’t be fooled – she’s as comfortable and supportive as they come. With our stylish chevron trim and ultra-comfy mid-rise waist band, you can rest assured that she gets along well with all your garments, from gym tights to work trousers. 

You also score free standard shipping in Australia and worldwide when you spend more than $100 at ELC. So, all you have to do is select your smalls, sit back and have them conveniently shipped to your door. We know you’re going to love them!




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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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