Introduction to Brief Talk & Danielle Sady

October 15, 2021

Introduction to Brief Talk & Danielle Sady

Welcome to Brief Talk Episode One, proudly brought to you by Everyday Lingerie Co, and I'm your host Danielle Sady.



Thank you so much for joining me today. I am so excited about launching Brief Talk finally, it's been something we've been working on for about four months now in the background, between setting up this amazing setup at our HQ, and working on topics and ideas that we're going to talk about with the platform. So I'm so excited to be filming Episode One today. So, to give you a bit of background, Brief Talk is a weekly v-blog series that we will be putting out. You'll be able to find all the episodes, either on IGTV, the Everyday Lingerie Co YouTube channel, or also in our blog section on the website.

So we're going to talk about a range of different topics from fashion to business, business ELC, what's happened, where we're going in the coming months, self-love, body positivity, interviews with inspirational people. So we really want to talk about a whole lot of different topics that are either relevant today or things that people find that aren't being talked about.

So a little bit about me, if you haven't had a chance to have a look at some of our earlier videos or go through our blogs, I am the founder of Everyday Lingerie Co, a business idea that came to me in 2012 after horrible shopping experiences for everyday underwear. And I really took my time to bring the business to life because I wanted to make sure it really had the essence of everything we wanted in it.

So growing up, I grew up in a household of five women, myself, plus three sisters, and my mum. Everyone was very different in body shapes and sizes. It was the 80s, no one like me was represented in media in those times. So I really struggled with body image from quite a young age, because I was always the curvier of all of my sisters, including my mum, she used to wear some of my hand me downs. So for me, I developed these issues and kind of didn't really understand how to love my body and what it was all about.

So now that I have grown up, spent a lot of time working on myself, and building Everyday Lingerie Co, I really started to understand the importance of loving the skin I'm in. It didn't matter about my size, my weight, any of those things, it mattered to me if I was a healthy, happy person, who was loving life. Especially now, I'm the proud mother of four children, they range from ages two and a half to 15 years old. The three oldest are actually my stepchildren, who I am absolutely blessed to have in my life, and having the two girls and two boys, I really have learned the importance of showing up and being authentic in the way that I look at myself and really love the body I'm in, because I want to ensure that they see someone who's a positive role model in their lives, someone who will stand up, love themselves, treat others with respect and kindness, and really set a bar for them about how we need to treat others, but firstly, how we need to treat ourselves.

So for me, it's really important for me to start my day with affirmations and positivity. And I know that's not for everyone, but for me, I love a good affirmation. If you followed our stories, you'd see some up there some days. I'm a lover of music, huge fan of always having music playing in our house. Dancing around with the kids is something we do quite often with different songs or parody songs or musicals, in movies, going to the theater and being there in these live settings with live music or the arts, is something I just absolutely adored, grew up getting privileged enough to be able to do that, and now being able to share that with my children has been absolutely phenomenal. You know, along with missing family and friends during the pandemic, I've definitely missed being able to go and share in those moments. And you know, for me, it's not even about watching the show anymore, it's about watching the kids' faces, of them watching the show, is so incredible. And I feel so blessed to be able to bring that to them.

Career-wise, I've had an extensive mixed background in my career. So I started off in automotive at a very young age, my dad owned car dealerships. So by eight years old, I was answering phones at the car dealership and no one on the other end really knew that an eight year old was answering the phone, but it really gave me a passion for something. I loved working with my dad and being part of his business and then watching my mum who was an interior designer, run her business, which was also a startup. So I really got a sense of work ethic, drive, and all of those things from a very young age with them, which was amazing. And they always encouraged us to really push the boundaries about what we wanted to do and believing in ourself, especially my mum who was a massive promoter of self-love and development and all those sorts of things. So I feel really honored to have received those lessons from her.

So spending time in the corporate world, I traveled through fashion, FMCG, automotive as I mentioned, I went back and worked with my dad for a number of years. I went to the furniture and bedding industry, which it's amazing how that experience came back into building Everyday Lingerie Co, which I'll get to a little bit later. Yeah, pharmaceutical and all these different areas then showed me different types of business, from wholesale to retail to franchise. So my resume is quite unique in the way that I didn't allow myself to stay in one specific, either category or industry, because I really wanted to ensure that I gave myself as much experience as possible and really sink my teeth in, I like a bit of a challenge.

So it came as no surprise to a number of people when I came up with the idea of Everyday Lingerie Co. So whilst it took me about six, almost seven years to get it off the ground, it really was something that I worked on and took experience from every single one of those roles that I had throughout my career, to bring it into the business as it is today. So, very grateful and blessed for all the opportunities I got from all of those employers. It's been a wild ride, some great times along the way, but again, that knowledge that they gave me in allowing me to have those positions has then enabled me to do what I'm doing today.

So I ended up leaving my corporate job, and initially, before I even launched ELC, I was working on in the background, I actually started another business with my husband. So we have another business called Shisha Works, which does Middle Eastern water pipes. Hhe comes from a background where that is something from his heritage, so he's very passionate about it. So I helped him start that up, that was something we did about five years ago. And then in August 2019, it was finally time for me to launch Everyday Lingerie Co, which is absolutely incredible, I feel so privileged to have been able to have this vision and all the people who've been able to help me along the way, through mentoring or education, even like I said, the previous roles to really get me to where I am today and challenge myself, and I'm all about taking on new opportunities and seeing where they go. I'm actually even writing my first book at the moment, which is amazing to say that I'm putting this pen to paper, but again, just pushing myself out of the boundaries.

Anyone who knows me knows I'm a super organized person. I love to, as I said, try different things, but it's all about structure for me, I am one of those people who loves a spreadsheet. I don't know if you can see I've even got little notes here, everything's kind of typed out to keep me in check because otherwise I tend to ramble a little bit.

So, ELC the business. Wow, thank you firstly for all the support, followers, customers who've purchased from us, wholesalers that we've worked with. It's been incredible that I've been able to create this range of Australian-made bamboo underwear to service so many in the community. So, so grateful. The brand really is about offering people something that makes them feel really comfortable and feel like you're wearing nothing at all. It's about going about your day and you know feeling like you've got nothing on, and that's really what we want to focus on. We want you to feel like there's nothing underneath and go about your day, do what you need to do. If you're a busy mom, if you're a corporate person, if you're just spending the day in your athletic gear, like that is reality today, so many of us are in casual clothes. It was great to get dressed up to film today.

So, that’s who the brand is. It’s really a brand about everyday women and everyday people who want to wear it and just feel empowered in themselves because everything has been built in this garment, so the garment fits you, you don’t have to fit to the garment because I’m sick of conforming, for myself, to a piece of clothing that doesn’t want to conform to me.

Everyday Lingerie Co can take you from work to the gym, out on a date night, and still feel a little bit sassy and sexy and holding you in and giving you support and comfort, and that was what it was designed upon. One of the biggest things about the brand is we always wanted to be a Photoshop-free brand. We will go into that more in another episode, but it was really important, I wanted to stand up and start representing more diversity within our marketing and ensuring that women didn’t feel like they needed to be changed to suit the product. So every photo you see, whilst the backgrounds or lighting could be altered, they are 100% Photoshop-free, the women in all of our marketing. You can see if you look closely, there’s some dirty feet from walking on set all day, there’s some tan lines, there could be a bruise, that’s life, that’s who we are every day, and that’s what we want to showcase, that that is perfect and can be represented in mainstream media today. So that’s really the heart and soul of who Everyday Lingerie Co, is loving the skin that you’re in.

So I think that kind of wraps it up for me in Episode One. Again, thank you so much for joining me. I hope you enjoy this journey of Brief Talk. As I said, please feel free to interact with us, sharing and tell us in the comments what you want to talk about or what you want to see us share or talk about. We will go into where the brand’s going, what we’re doing currently, and all those sorts of things, so you can really get a good understanding of who we are and watch the journey as new pieces get created or new color waves come out. So please comment, let us know, we’d love to find out what you’re interested in. Subscribe to YouTube if you don’t ever want to miss an episode, so you’ll get the alerts. So it’s Everyday Lingerie Co on YouTube there, or simply follow us online.

Thank you so much for joining me for Episode 1 of Brief Talk.  I look forward to chatting with you guys next week and Episode 2 is all about who is ELC and really deep diving into the brand and understanding the range and what we stand for and what we are doing in the coming months. Thank you so much until then stay well and can’t wait to chat with you soon.

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Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.



Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down


ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50


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