Meet Julie Goodwin @Julie Goodwin Couture

July 15, 2019

Image of fashion designer Julie Goodwin, Julie Goodwin Couture

Today we have the pleasure of spending some time with the ever-talented designer Julie Goodwin from Julie Goodwin Couture in her Albert Park studios.

Watch the video

Read the transcript

Danielle: In a world of fast-moving consumer fashion, where cheap clothes are worn for one season and readily disposed of the next, the longevity of investing in quality, tailored outfits and that is kept and worn for years is the very antidote of fast fashion. With that being said, today we get the pleasure of spending some time with the ever-talented designer Julie Goodwin from Julie Goodwin Couture in her Albert Park studios.

I know from having met you and making my beautiful wedding gown that this wasn't actually where you started. You didn't just go, "I want to become a fashion designer and..."

Julie: No, no. Yeah.

Danielle: So tell me a little bit about the journey to get here.

Julie: I had a lot of friends at the time who were kind of returning to work after having children.

Danielle: Yes.

Julie: And they were really struggling with what to wear because of the pressure they felt, and this was pre-Instagram. I just thought they were beautiful women. They were gorgeous, and they'd just had their body do the most amazing thing. They have just given birth. And they've spent all this time making sure their child was okay to be sent off to school. And now they're terrified of the product they present to the world. And I wanted to help them.

Danielle: I love that.

Julie: That's it.

Danielle: Yeah.

Julie: And that as simple as I thought, "Oh, I can make clothes and I can put outfits together."

Danielle: You've got women coming in who sometimes you were having to encourage, and help work them through it. How do you work through that with your different clients that come in so...?

Julie: I just put myself on their team and try to nurture them through it.

Danielle: It's almost like you're making a piece of confidence for someone.

Julie: Yeah, that's it's not about your body being wrong. It's about the clothes that are not right for your body.

Danielle: I think the other part about a bespoke garment is not having a number on the back of it.

Julie: Yep, there's no size.

Danielle: It isn't. It's...

Julie: Size you.

Danielle: It's size you.

Julie: When I started out one thing that I did study when I went to school was drawing. I did lots and lots and lots of life drawing, and I learned that there is beauty in every type of body shape. A woman's body is beautiful, the soft bits, the hard bits, all the bits are beautiful. It's just about the way we put it all together and put it out there.

Also in Blog

Brief Talk Episode 12, What is “plus size clothing”?

January 21, 2022

This question we have heard asked numerous times, so first I want to clarify something. Plus size is a fashion industry term that relates to the size of clothing that specifically refers to anyone wearing a size 12 and above.

Brief Talk Episode 11, What is the best pregnancy and postpartum underwear?

January 10, 2022

Finding out I was pregnant was one of the most exciting times in my life. I will always remember the day. We had decided a couple of months back to leave it in the universes hands to see what happened, and sure enough within 8 weeks I was pregnant, but at the time I was unaware.

Brief Talk Episode 10, our interview with Farak Mak - Part 2

December 17, 2021

As I said last week on our episode of Brief Talk, we've actually had to break down episode 10 into two parts. The incredible Farah Mak sat down with us. And if you haven't had a chance to watch part one of this episode yet, I do really suggest you go back and watch it, because it's truly incredible. I'm so grateful to have spent my morning with her and to be able to share this incredible conversation with you all. So part two, here you go.

Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate. If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist. Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

ELC Size	8	10	12	14	16	18	20	22
Full Bust Measurements (cm)	81-87	87-93	93-99	99-105	106-114	115-123	124-130	131-137
Lower or Under Bust Measurement (cm)	61-67	67-73	73-79	80-86	87-39	94-100	100-106	107-113
Waist Measurement (cm)	75	80	85	90	95	100	110	115
Lower Waist Measurement (cm)	90	95	100	105	110	115	120	125
Hip Measurement (cm)	95	100	105	110	115	120	125	130
USA	4 to 6	6 to 8	8 to 10	10 to 12	12 to 14	14 to 16	16 to 18	18 to 20
UK	6 to 8	8 to 10	10 to 12	12 to 14	14 to 16	16 to 18	18 to 20	20 to 22
EUROPE	34 to 36	36 to 38	38 to 40	40 to 42	42 to 44	44 to 46	46 to 48	48 to 50