Meet Julie Goodwin @Julie Goodwin Couture

July 15, 2019

Image of fashion designer Julie Goodwin, Julie Goodwin Couture

Today we have the pleasure of spending some time with the ever-talented designer Julie Goodwin from Julie Goodwin Couture in her Albert Park studios.


Watch the video

 

Read the transcript

Danielle: In a world of fast-moving consumer fashion, where cheap clothes are worn for one season and readily disposed of the next, the longevity of investing in quality, tailored outfits and that is kept and worn for years is the very antidote of fast fashion. With that being said, today we get the pleasure of spending some time with the ever-talented designer Julie Goodwin from Julie Goodwin Couture in her Albert Park studios.

I know from having met you and making my beautiful wedding gown that this wasn't actually where you started. You didn't just go, "I want to become a fashion designer and..."

Julie: No, no. Yeah.

Danielle: So tell me a little bit about the journey to get here.

Julie: I had a lot of friends at the time who were kind of returning to work after having children.

Danielle: Yes.

Julie: And they were really struggling with what to wear because of the pressure they felt, and this was pre-Instagram. I just thought they were beautiful women. They were gorgeous, and they'd just had their body do the most amazing thing. They have just given birth. And they've spent all this time making sure their child was okay to be sent off to school. And now they're terrified of the product they present to the world. And I wanted to help them.

Danielle: I love that.

Julie: That's it.

Danielle: Yeah.

Julie: And that as simple as I thought, "Oh, I can make clothes and I can put outfits together."

Danielle: You've got women coming in who sometimes you were having to encourage, and help work them through it. How do you work through that with your different clients that come in so...?

Julie: I just put myself on their team and try to nurture them through it.

Danielle: It's almost like you're making a piece of confidence for someone.

Julie: Yeah, that's it's not about your body being wrong. It's about the clothes that are not right for your body.

Danielle: I think the other part about a bespoke garment is not having a number on the back of it.

Julie: Yep, there's no size.

Danielle: It isn't. It's...

Julie: Size you.

Danielle: It's size you.

Julie: When I started out one thing that I did study when I went to school was drawing. I did lots and lots and lots of life drawing, and I learned that there is beauty in every type of body shape. A woman's body is beautiful, the soft bits, the hard bits, all the bits are beautiful. It's just about the way we put it all together and put it out there.




Also in News

R U Ok?
R U Ok?

September 09, 2021

Today is RUOK? Day 2021 and I know for so many worldwide, it’s been a really tough year. 

Read More

The ELC Monthly Brief - August 2021
The ELC Monthly Brief - August 2021

August 30, 2021

As August is coming to a close, it’s hard to believe that we are entering into the 9th month of the year in what feels like a blink of an eye.

Read More

What to do with old underwear?
What to do with old underwear?

August 16, 2021

When the inevitable wardrobe cleanout happens, we know that there are plenty of places to donate the clothes we no longer can or wish to wear. 

Read More