Meet Our Brand

July 01, 2019

Image of Everyday Lingerie Co. founder, Danielle Sady

Find out about the brand, Everyday Lingerie Co., and how a gap in the underwear market turned into a dream, and now has become a reality.

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Read the transcript

Hi I'm Danielle Sady, and I'm the founder of Everyday Lingerie Co.

Try to find every day underwear and not spend a fortune. I went to two intimate apparel stores, I went to a couple of mass merchants, went shopping around there was nothing. Nothing that would sit for me that was comfortable. I was going up a size or two in underwear. Which wasn't great for your body issues that you have either. So I went, you know what? If I can't find it I'm just going to make it myself.

It wasn't until I started chatting to a couple of my girlfriends, and they were like "What are you talking about? I wear a size eight or size six jean, and I buy a size 10 or size 12 in underwear." I'm like "What are you talking about?" There's no real curves to go off, and they're like no, no they don't make it high enough. It sits too low, it doesn't hold me here. I'm just like, okay it's my time. This is what I'm going to do and that's how the idea came about.

Then it was about 18 months ago that my husband turned around and said to me, "It's time. You need to quit the corporate job. You're not happy, you're not being fulfilled. This is what you want to do. It's time."

I'm super critical. I'm critical with my own products. So going through the whole testing phase, part of it was literally being tested on real women. I look at what I can do to help a woman feel more comfortable in it every day. It's you, it's me, it's everyday women, it's people who want to be able to transition from day to night in the sense of do you want to go to work and then be able to go to the gym after and have that transition, and still feel good about yourself rather than feeling like you have to wear big [bulkier] undies. Really we don't need Bridget Jones moments.

I feel like I'm held in. I feel like I'm supported. That it's comfortable, it's breathable. Anyone who wants those three things, the comfort, support, and durability, and breathability from their underwear we're for you. We're not about age or size, whatever. We range in sizes 8 to 22 for a reason. We want to be there to empower you to feel comfortable and confident in who you are, because you're perfect just as you are. Just as I am, and its taken me a while to get here, but every one is exactly who we're meant to be.

Now that you've met ELC the brand, meet our range.

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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate. If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist. Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

ELC Size	8	10	12	14	16	18	20	22
Full Bust Measurements (cm)	81-87	87-93	93-99	99-105	106-114	115-123	124-130	131-137
Lower or Under Bust Measurement (cm)	61-67	67-73	73-79	80-86	87-39	94-100	100-106	107-113
Waist Measurement (cm)	75	80	85	90	95	100	110	115
Lower Waist Measurement (cm)	90	95	100	105	110	115	120	125
Hip Measurement (cm)	95	100	105	110	115	120	125	130
USA	4 to 6	6 to 8	8 to 10	10 to 12	12 to 14	14 to 16	16 to 18	18 to 20
UK	6 to 8	8 to 10	10 to 12	12 to 14	14 to 16	16 to 18	18 to 20	20 to 22
EUROPE	34 to 36	36 to 38	38 to 40	40 to 42	42 to 44	44 to 46	46 to 48	48 to 50