August 05, 2019
Real lingerie designed for real women. Learn the story behind our Everyday Lingerie Co. Range.
So we're launching with just three styles. We wanted to keep it to that every day focus. We've got a boyleg short, a brief, and a g string. So many underwear choices out there in the market, but a lot of them are really low cut and they just go wider as they go up. So every single one of these patterns from size 8 to 22 has been on a real woman. Actually I learned about Bamboo fabric from when I was in the bedding industry in the early 2000s. Bamboo started to come in, because it's actually more breathable than cotton. It's got antibacterial properties to it. That's why we went down the bamboo route, and thanks to the bedding industry for teaching me all about it so I could explore it.
Meet the brand behind the ELC range.
September 09, 2021
Today is RUOK? Day 2021 and I know for so many worldwide, it’s been a really tough year.
August 30, 2021