October is Breast Cancer Awareness Month

October 05, 2020

October is Breast Cancer Awareness Month

Did you know that breast cancer is the most common cancer affecting Aussie women?

From the time you opened your eyes this morning to when you go to bed tonight, 55 Australians just like you and I will learn they have breast cancer. And eight will sadly have lost their fight.

That was the reality yesterday, and it will be tomorrow, until a cure or treatment is found to help.

We are in this battle together, because we have all been affected in some way by breast cancer.

I want to introduce an incredible Everyday Woman named Amanda, who is doing her bit and more to make sure that affected women have a strong support network for themselves and their family.

After losing both her mum and dad to cancer by the time she was 25, Amanda knew she wanted to use her experiences to help other women.

She launched Courageous Ladies, which has grown into a powerful, global community of women who celebrate themselves and support each other through the best and worst times. If you aren’t following her on socials yet (@courageousladies) please do yourself a favour and do that now—I’ll wait.

She is supporting organisations like the National Breast Cancer Foundation (NBCF), who are investing millions of dollars into hundreds of breast cancer research projects to stop deaths from Breast Cancer.

NBCF’s mission is to end breast cancer by 2030, and they really need our help.

What can I do?

First of all, check yourself! Many women find it themselves, and early intervention is key to good outcomes. And talk to your GP if you think you might be at a higher risk.

Amanda and the team at Courageous Ladies have created a great printable hanger that will remind you to check your boobs often and show you how to do it. It’s cute, made in Australia, only $9.95, and all proceeds go directly to the National Breast Cancer Foundation. Plus, it can save your life. Buy one for yourself, your friends, everyone.

Also make sure you are really familiar with your breasts—how they look and feel. This includes your whole breast, armpit area, and up to your collarbone. You can’t spot changes if you don’t know what the girls look and feel like to begin with! So get groping.

And of course, book in for those regular mammograms and screening—boob checks do not replace those!

Want to do more? Here are some more ways you can pitch in and help the NBCF:

And of course, remind your mums, sisters, friends, cousins, ladies in your life to be breast aware and Check. Those. Boobs!

Our way of giving back

ELC is wholly committed to spreading the word about breast cancer and getting that stat down to zero.

That’s why we are proud to donate a percentage of all proceeds from our gorgeous lingerie washbags and body mist fragrances  directly to the NBCF. They make great gifts.

Together we can make a difference. See how ELC is giving back.




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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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