October is Breast Cancer Awareness Month

October 05, 2020

October is Breast Cancer Awareness Month

Did you know that breast cancer is the most common cancer affecting Aussie women?

From the time you opened your eyes this morning to when you go to bed tonight, 55 Australians just like you and I will learn they have breast cancer. And eight will sadly have lost their fight.

That was the reality yesterday, and it will be tomorrow, until a cure or treatment is found to help.

We are in this battle together, because we have all been affected in some way by breast cancer.

I want to introduce an incredible Everyday Woman named Amanda, who is doing her bit and more to make sure that affected women have a strong support network for themselves and their family.

After losing both her mum and dad to cancer by the time she was 25, Amanda knew she wanted to use her experiences to help other women.

She launched Courageous Ladies, which has grown into a powerful, global community of women who celebrate themselves and support each other through the best and worst times. If you aren’t following her on socials yet (@courageousladies) please do yourself a favour and do that now—I’ll wait.

She is supporting organisations like the National Breast Cancer Foundation (NBCF), who are investing millions of dollars into hundreds of breast cancer research projects to stop deaths from Breast Cancer.

NBCF’s mission is to end breast cancer by 2030, and they really need our help.

What can I do?

First of all, check yourself! Many women find it themselves, and early intervention is key to good outcomes. And talk to your GP if you think you might be at a higher risk.

Amanda and the team at Courageous Ladies have created a great printable hanger that will remind you to check your boobs often and show you how to do it. It’s cute, made in Australia, only $9.95, and all proceeds go directly to the National Breast Cancer Foundation. Plus, it can save your life. Buy one for yourself, your friends, everyone.

You can get it here.  https://www.courageousladies.com.au/

Also make sure you are really familiar with your breasts—how they look and feel. This includes your whole breast, armpit area, and up to your collarbone. You can’t spot changes if you don’t know what the girls look and feel like to begin with! So get groping.

And of course, book in for those regular mammograms and screening—boob checks do not replace those!

Want to do more? Here are some more ways you can pitch in and help the NBCF:

And of course, remind your mums, sisters, friends, cousins, ladies in your life to be breast aware and Check. Those. Boobs!

Our way of giving back

ELC is wholly committed to spreading the word about breast cancer and getting that stat down to zero.

That’s why we are proud to donate a percentage of all proceeds from our gorgeous lingerie washbags and body mist fragrances  directly to the NBCF. They make great gifts.

Together we can make a difference.

Check out our Giving Back range here

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Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50


How to measure video - Size 12 example

How to measure video - Size 18 example