Our Revolution Resolution

July 22, 2019

Image of Danielle Sady viewing Everyday Lingerie Co. Instagram page

Unless you dare to go bare (and all power to you sister if you do!), putting on underwear everyday is a seemingly simple and straightforward ritual. Pick ‘em up, pop ‘em on, pull ‘em up – done!

But in our experience at Everyday Lingerie Co., simple and straightforward isn’t the case for many, with one overwhelming commonality faced by women the world over: finding great, everyday lingerie in the first place.

No matter your age, ethnicity, size or shape, we know there just isn’t a bangin brief that does it all. Underwear that offers comfort, support and breathability (not to mention the kinda sexy that adds a pep to your step), and it’s our resolution to create an underwear revolution with our debut range!

Everyday Lingerie Co. pieces are designed for everybody, everyday, with each of our 3 debut lingerie styles tried and tested on everyday women. In a range of colours, and in sizes 8 – 22, our everyday underwear isn’t signed, sealed and delivered unless it meets these keys areas we know the #everydaybabe wants; comfort, support and breathability.

Comfortable underwear

What do we want? Comfort! When do we want it? Now! Our comfortable underwear has been designed to effortlessly hug your bum.

Supportive underwear

Featuring an inclusive mid-rise underwear design and a chevron lingerie trim, our underwear helps support women - whatever their day brings.

Breathable underwear

Made using the finest bamboo fibre blend, our Brief, Boyleg short and G String styles allow you to breathe.

From bed, to the boardroom, to the gym – and everywhere in between – Everyday Lingerie Co. underwear is supportive, breathable and comfortable enough to wear all day, every day.

Ready to revolt? Demand more from your every day lingerie, just as we do! For everyday lingerie that’s comfortable, supportive and breathable, sign up to our #ELC Exclusives at the bottom of this page to be the first to know when you can get into our briefs!

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Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50


How to measure video - Size 12 example

How to measure video - Size 18 example