Unless you dare to go bare (and all power to you sister if you do!), putting on underwear everyday is a seemingly simple and straightforward ritual. Pick ‘em up, pop ‘em on, pull ‘em up – done!

But in our experience at Everyday Lingerie Co., simple and straightforward isn’t the case for many, with one overwhelming commonality faced by women the world over: finding great, everyday lingerie in the first place.

No matter your age, ethnicity, size or shape, we know there just isn’t a bangin brief that does it all. Underwear that offers comfort, support and breathability (not to mention the kinda sexy that adds a pep to your step), and it’s our resolution to create an underwear revolution with our debut range!

Everyday Lingerie Co. pieces are designed for everybody, everyday, with each of our 3 debut lingerie styles tried and tested on everyday women. In a range of colours, and in sizes 8 – 22, our everyday underwear isn’t signed, sealed and delivered unless it meets these keys areas we know the #everydaybabe wants; comfort, support and breathability.

Comfortable underwear

What do we want? Comfort! When do we want it? Now! Our comfortable underwear has been designed to effortlessly hug your bum.

Supportive underwear

Featuring an inclusive mid-rise underwear design and a chevron lingerie trim, our underwear helps support women - whatever their day brings.

Breathable underwear

Made using the finest bamboo fibre blend, our Brief, Boyleg short and G String styles allow you to breathe.

From bed, to the boardroom, to the gym – and everywhere in between – Everyday Lingerie Co. underwear is supportive, breathable and comfortable enough to wear all day, every day.

Ready to revolt? Demand more from your every day lingerie, just as we do! For everyday lingerie that’s comfortable, supportive and breathable, sign up to our #ELC Exclusives at the bottom of this page to be the first to know when you can get into our briefs!