March 15, 2021
Over the years, we’ve seen technology advance to the point where we can now edit our appearance with only a few taps, swipes and pinches on our phones. We’re able to alter the way we look on without anyone even knowing, which many argue has led to a lot of women feeling down about themselves in comparison to the unrealistic images we’re being subjected to each day.
Of course, the lingerie industry has been particularly guilty of this for decades. Brands would smooth, slim and reshape the models wearing underwear in their campaigns, airbrushing away any perceived imperfections to sell us an unattainable ideal. That’s why when our founder Danielle Sady created Everyday Lingerie Co., it was extremely important to her that we represent women in all their incredible forms.
So, here’s our stance on Photoshop, including every step our images go through before you see them on your screen or in your feed.
“We are a 100% Photoshop-free brand,” says Danielle. “We are all about women showing their natural beauty and celebrating it.” That means we do not alter the women in our images in any way, shape or form.
“You can see from our photoshoots that some of the women have tan lines, and some of their feet are slightly dirty form walking around the studio all day,” Danielle explains. “Backgrounds can be edited in our images to ensure the lighting is correct, but never our stunning Everyday Women.”
Our philosophy is simple: we are for everyday, and for the everyday woman. “We want people to be able to visit our socials and website and see all different women, from different backgrounds, ages and especially body types,” Danielle says.
“We aim to help them see that everybody is beautiful and perfect just as they are – no size label on a garment can ever define them. We also hope that younger people can then identify that not one look is considered beautiful – you can be you, and shine!”
All our shoots feature beautiful Everyday Women who want to get involved because they love our brand and our mission. “Our two major photoshoots for our website have both been open calls,” says Danielle. “We meet the finalists, conduct fittings in our office and then decide on the women who will be joining us based on availability and who wears what sizing.”
We make all our shoots into fun, enjoyable experiences for everyone, from the photographer and our social media team to the wonderful women wearing our lingerie. “We provide all hair and makeup on the day and all the women receive a full range of our underwear. We just have a great time all hanging out,” says Danielle.
The exciting news is we will be restocked in all of our ranges and sizes very soon so stay up to date regarding our restock by following our social pages @everydaylingerieco.
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