We could not be more ecstatic to have had the pleasure of chatting with wholesale agent, Samantha Allistair. Sam has worked with some huge lifestyle and fashion brands including Jets, Country Road, T2 and Sass and Bide, making her the perfect person to chat all things ELC, body positivity and of course, fashion with.

What does a typical day look like for you?
No day is the same for me!! I may be in the showroom researching stores, returning emails one day and the next out about on the road pounding pavements and introducing them to my brands ( which is my favourite place to be)

Who is your biggest inspiration in life and why? (Can be living or passed)
My mum! She passed away from cancer 18 months ago and while I miss her everyday, I am so GRATEFUL for the amazing relationship we had and not only the impact she had on my life but also my daughters.

What do you see as your biggest achievement in life and why?
I would normally say my daughter (as she is amazing ) but I will say my relationship ! It is hard to grow with a person everyday and remain close and our relationship has been tested a lot over the years and the fact that we still choose each other every day is a big deal to me.

How did your business come about? A moment of insanity!!
I just decided after SO many years of working for other people that I wanted to design my day! It has certainly come with challenges, but I do love it!

Offering the range of services, you do, how do you create such a unique approach for each of these clients?
It is all relationship focused and tapping into why people created the product they did is a big motivation for me.

What is the most rewarding area of your business?
Seeing Amazing women thrive when they create a product, they are passionate about.

We know that along with being a business woman you’re are also a mum, congratulations and how old is your daughter?

She is 8 and the light of my life!

What are the biggest obstacles you face raising a young child and running your own business?
Mum guilt!! I used to panic if I missed any event at school but now, I look at it like I am showing her independence and a great work ethic.

Did you find you changed not only personally but also professional when you had your child?

Yes, it is a learning curve you are never quite prepared for.

What age did you fall in love with your body?  What changed or happened in life to make this happen?
It has been an ongoing battle but watching my mum fight cancer definitely changed my opinion of my body yes I have hips and a tummy but I also have vital organs that do their job! My outlook now is very health focused and not weight focused.

What is your favourite body part and why?
My nose!! My daughter and I have the exact same one.

What the biggest piece of advice you want to or have shared with your daughter?
To nourish and love your body!!

What is 1 word you would use to describe yourself?
Grateful

What is your mantra in life?

To treat others in the best possible way! Everyday!

What type of undies are you? Brief, boy leg short or G-string?
Brief!!

Red lipstick or Gloss?
Gloss

Cocktail or Wine?
Cocktail