Sam Allister (Whole Hearted Q&A)

November 04, 2019

Sam Allister (Whole Hearted Q&A)

We could not be more ecstatic to have had the pleasure of chatting with wholesale agent, Samantha Allistair. Sam has worked with some huge lifestyle and fashion brands including Jets, Country Road, T2 and Sass and Bide, making her the perfect person to chat all things ELC, body positivity and of course, fashion with.

What does a typical day look like for you?
No day is the same for me!! I may be in the showroom researching stores, returning emails one day and the next out about on the road pounding pavements and introducing them to my brands ( which is my favourite place to be)

Who is your biggest inspiration in life and why? (Can be living or passed)
My mum! She passed away from cancer 18 months ago and while I miss her everyday, I am so GRATEFUL for the amazing relationship we had and not only the impact she had on my life but also my daughters.

What do you see as your biggest achievement in life and why?
I would normally say my daughter (as she is amazing ) but I will say my relationship ! It is hard to grow with a person everyday and remain close and our relationship has been tested a lot over the years and the fact that we still choose each other every day is a big deal to me.

How did your business come about? A moment of insanity!!
I just decided after SO many years of working for other people that I wanted to design my day! It has certainly come with challenges, but I do love it!

Offering the range of services, you do, how do you create such a unique approach for each of these clients?
It is all relationship focused and tapping into why people created the product they did is a big motivation for me.

What is the most rewarding area of your business?
Seeing Amazing women thrive when they create a product, they are passionate about.

We know that along with being a business woman you’re are also a mum, congratulations and how old is your daughter?

She is 8 and the light of my life!

What are the biggest obstacles you face raising a young child and running your own business?
Mum guilt!! I used to panic if I missed any event at school but now, I look at it like I am showing her independence and a great work ethic.

Did you find you changed not only personally but also professional when you had your child?

Yes, it is a learning curve you are never quite prepared for.

What age did you fall in love with your body?  What changed or happened in life to make this happen?
It has been an ongoing battle but watching my mum fight cancer definitely changed my opinion of my body yes I have hips and a tummy but I also have vital organs that do their job! My outlook now is very health focused and not weight focused.

What is your favourite body part and why?
My nose!! My daughter and I have the exact same one.

What the biggest piece of advice you want to or have shared with your daughter?
To nourish and love your body!!

What is 1 word you would use to describe yourself?

What is your mantra in life?

To treat others in the best possible way! Everyday!

What type of undies are you? Brief, boy leg short or G-string?

Red lipstick or Gloss?

Cocktail or Wine?

Also in News

Empowered Women, Empower Women
Empowered Women, Empower Women

September 28, 2020

Two Everyday Women empowering others to have a more positive self-image

Ever heard the Oprah quote, “Surround yourself only with people who will lift you higher”? 

Read More

Q&A - Veronica
Q&A - Veronica

September 21, 2020

Today we're going behind the scenes with Veronica at our photo shoot.

Read More

Top 5 style tips to ensure you always look your best
Top 5 style tips to ensure you always look your best

September 17, 2020

Author: Claire Jensen, Stylist

There's a saying that I often share with my client’s which is:

What we focus on, we continue to notice and experience to the exception of everything else.

Read More

Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50


How to measure video - Size 12 example

How to measure video - Size 18 example