Q&A - Shelley Friesen

September 02, 2019

Image of Melbourne Social Co founder, Shelley Friesen

Shelley Friesen may not have intended to be the ‘poster child’ of female empowerment when she founded digital marketing agency Melbourne Social Co 8 years ago. But now with a team of 15 female employees by her side, she’s proud to talk about being a woman in business - especially if it inspires others to do the same!

What is one word you would use to describe yourself?

Independent.

What’s it like to run your own business?

Running a business is certainly a high-pressure role. I've become more patient, resilient and understanding in the process.

Who is your biggest inspiration in life, and why?

I’m inspired by strong female personalities - business owners or leaders in their industry - such as ELLE magazine editor and fellow Aussie, Lauren Brown, or Go-To founder Zoe Foster Blake. It might be a bit cliché, but I also love Michelle Obama!

What do you see as your biggest achievement in life and why?

Running a successful business, one that has a great reputation and one that is staffed entirely by women. I didn’t set out to have an all-female team, but I love it.

What do you love about being a woman?

I love being able to dress up and express myself though my wardrobe.

What do you find difficult about being a woman?

It’s not unique to being a woman per se, but life is a constant juggling act. Juggling work life, home life, a social life and now motherhood … there’s always so much to do, so little time!

What did you dream of doing for a career as a child?

When I was a child I wanted to be a singer, or a tennis player. As a teenager, I wanted to work in magazines - which I ended up doing - and run a business … which is also what I ended up doing!

What I love most about being a female business owner is inspiring other women to take that leap of faith too and follow their dreams. Gender should not be a deterrent.

What age did you fall in love with your body?

I’m not sure ‘love’ is the right word, but I've always been really comfortable with who I am and how I look. Recently having a baby has certainly given me a new appreciation for my body and what it can do!

How has having a child changed you?

It's definitely given me more perspective on life and has taught me to slow down and enjoy the little things.

What little things do you like to indulge in?

I don't have a lot of spare time on my hands these days, but I do love a good design magazine and of course, Netflix!

What is your favourite body part, and why?

Probably my arms and upper body, especially now as I can use them to cuddle my baby girl.

What type of undies are you - brief, boyleg or g string

Briefs!

If you could give your younger self one piece of advice, what would it be?

As a younger person I lacked a little confidence, particularly in front of crowds. My advice would be to back myself - and my experience - and to not worry what others think.

What is your mantra in life?

Say, “yes!”, and figure it out later.




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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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