The 3 Design Pillars @ ELC

November 02, 2020

The 3 Design Pillars @ ELC

When I first started designing the range for Everyday Lingerie Co., there were three key design principles I worked with, comfort, support and breathability.

I wanted comfortable underwear that you barely feel like it was even on. I wanted supportive underwear that sat a little bit higher than what normal underwear was when I went out shopping, and I wanted something that was breathable, that would work for me day to night, fast day, slow day, whatever it was, it allowed me to go about my business.

When we actually designed the underwear, we came up with this 60mm chevron waist elastic trim, so it actually gives you something that feels like it's a little bit more heading towards the lace sort of styles, but you've got the benefit of having the bamboo in the body of the underwear, so it's breathable, it's comfortable, and then you get your waist that is really supportive. Come down and check out our range.




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