The ELC Monthly Brief - August 2021

August 30, 2021

The ELC Monthly Brief - August 2021

As August is coming to a close, it’s hard to believe that we are entering into the 9th month of the year in what feels like a blink of an eye. 

A lot has happened at Everyday Lingerie Co (ELC) HQ this year and each month we thought we would keep you updated with our Monthly Brief (we couldn’t help ourselves with the pun J).

Looking back on 2021, we knew it would be a very different year. But like most, we never thought that a global pandemic would be still have such a lasting impact the way it has. 

In the thick of it, we have managed some amazing achievements, and we are pretty proud of them. Let’s start our Australian Made bamboo underwear launch…

Australian Made Bamboo Underwear.

Australian Made Underwear was 1 of the items I had on my wish list from the day ELC was created in my dining room.  Almost 8 years later, this dream is proudly now a reality.  The best part about making Australian made underwear is not just about being about to work so closely with all our garment makers, but also making Australian Made underwear with Australian Made fabric. Many companies produce garments in Australia, which is amazing, but still import most of their raw materials.  We knew this was not an option for ELC. The company who produces our custom fabric was established in the 1950’s and is an industry leader who shares our environmental and customer values.

All our Brief, Boyleg Short and G String patterns were given updates and improvements after hearing your feedback from our initial launch of phase 1.   The best way to describe the updates is our Everyday underwear moulds to your body, it doesn’t ask you to mould your body to the underwear. They fit like a glove, but not for your hands ;)

Updates for the Brief, Boyleg & G String Ladies Bamboo Underwear:

  • Improved coverage across the front panel
  • Improved quality waist trim that is more loving to your curves and is softer on the body.
  • Improved quality of bamboo fabric now Australian Made.
  • Slightly decrease in underwear waist height – we are still a mid to high rise underwear, however we have dropped the height slightly for better comfort and support in all the right places.

New Underwear styles

You asked and we listened! We have been busy designing 4 new styles for the range.  We currently have 4 new styles in sampling phase and hoping to release 2 of these by September or October this year.  Stayed tuned for August’s Brief for more details and keep an eye out for some sneak peaks on our social pages.

A splash of colour to dye for

Customers have been asking about when our range of colours in the women’s brief, boyleg short and G String underwear range will be expanded. We are excited to share that in August, we have a new colour in the range and another 2 more colours hopefully joining the family before the end of the year.   Our Pastel Tue Dye is all completed locally by a company in Melbourne and we ae super excited to be working with another likeminded business loves adding a slpash of colour to brighten their day.  In the coming months we will be chatting with Amelia the owner in more depth about the process so keep a look out in our socials for the blog announcement.

As always let us know what colours you want to see added to our range so we can add these to the list of possible ideas.

My 40th Birthday

July 7th, 1981, at around 5:00pm saw my parents rushing through the Elizabeth Street roundabout and battling peak hour traffic to get my Mum to the Jessie McPherson Hospital in Lonsdale Street Melbourne. Luckily, they made it just in time to welcome their 4th daughter. Yes, I know, my poor parents; 4 daughters under 8 – I can’t even image! 

To celebrate this milestone, we ran our 1 day only event offering a ridiculous 40% off storewide. I have always wanted my Oprah moment, so here it was! “You get underwear, and you get underwear, and you get underwear!”  What will I have to do to celebrate my 50th???

Thank you for all the beautiful Birthday love I received. It was truly appreciated, and I had the most amazing day (month really) of celebrations, and I hope you enjoyed the birthday spam.

And finally, to complete August, we started our Warehouse Sample sale clearance.

With so many garments ending up in landfill already around the globe, we wanted to ensure that we did not contribute to this global issue.  So, we have set up a Sample Sale online only to sell through garments that didn’t quite make the cut.

You can find the link above in this blog, or alternatively head to the Shop Now section on our website and click through to the Sample sale header.

All stock in our sample sale is Briefs and Boyleg, being run out at $15.00 per piece, please choose carefully as all sales on these items is final no exchange or refund.

The reason these pieces didn’t make the cut to be sold previously are:

  • Slightly smaller cuts than patterns meaning the fabric was cut not correctly to their patterns, slightly off.
  • The fabric may have a mark on it.
  • The seam stitches may be slightly off, not 100% straight.
  • This stock is from our Phase 1 launch, this means it was made in China not Australia as per our new range.

If you have any questions, please reach out to info@everydaylingerieco.com or via our social media pages and we will gladly help.

So that is our August ELC brief, hope you enjoy all that we have going on and I look forward to catching up with you all in September to talk through all the exciting updates we have from HQ. 

Stay Well

Danielle xxx




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