The ELC Monthly Brief – November 2021

November 30, 2021

The ELC Monthly Brief – November 2021

It’s beginning to look a lot like Christmas. With 25 days until Santa will visit households around the world, I am scratching my head trying to figure out how the year has passed so quickly. Are you feeling it too?

I have only just ordered my new Christmas tree as we don’t have one. I know many people will question me but prior to having my son, I have a vase with branches and hung ornaments on this during the festive season. I wasn’t sure whether to get a tree and then the kids expressed how they wanted a proper tree this year. Not having the room for a real tree, we have opted for a smaller tabletop version. I am super excited about it arriving in the coming week so we can put on Christmas Carols and dress the tree together.

Do you celebrate Christmas? I would love to hear about what you do with your family to celebrate the festive season.

Now time to wrap up November in HQ.

What new products are being added to our bamboo underwear range?

In November we have continued to work on our samples for the two new pieces that we want to add to our range.

Firstly, our NEW Crop Top Bralette. Our crop top is wire free and is designed to allow you to wear throughout the day or night featuring our soft premium bamboo fabric and finished under bust with our signature chevron elastic trim. Offering a stylish piece that can be worn as an outer garment or underwear piece. The crop was designed to offer you a set option for those who love a matchy matchy set. I love the option it brings regardless of if it’s paired with our everyday brief, boyleg or G String, you get to create the look your want and doubles as sleepwear.

What are your thoughts on wire free crop tops?

Next, we wanting to add an anti-chafe short to the range, for which I cannot wait. Heading into the summer months I have always struggled with the dreaded thigh rub. After a long day running around after my little one or working in the warehouse I know if I do not have a pair of bike shorts or something that offers leg coverage to allow me to go about my day. I love being able to get my legs out wear a nice skirt or summer dress, but I need protection for my thighs. These new anti-chafe shorts offer the leg protection, whilst still giving you a breathable underwear and finished with our stylish and pretty chevron elastic waist trim so you still feel sexy and confident but with added protection.

What is happening in Brief Talk?

We are now 8 episodes in, and I am loving the topics we are discussing each week.

Every episode is available to watch on either via Instagram, our website or You Tube channel, and we will continue to load the latest episodes as they launch.

If you want to catch up on this month’s episodes and not sure which one to start, we have listed the episode overviews below to make it easy to decide and all the links to help go straight to the topic you want.

Where can I find Australian made bamboo underwear?

At Everyday Lingerie Co of course. Episode five talks about how we went from making our bamboo underwear overseas initially and then how we moved our entire production to Australia.

I had always dreamed of being Australian Made when we started but couldn’t find the right factory to produce our garments. It’s funny how things work and in the middle of a pandemic some how it all fell together. To read the full story click this link.

Episode Six, is a discussion about the language and diet culture we use in our homes. This topic has started to be talked about more across the media in recent months and in relation to how children are seeing examples of diet culture and language and taking this onboard. Click here.

What style of underwear am I?

There really is no correct answer for this question. Comfort is key. Every body is different and that is why there are so many underwear styles on the market.

We get questions asking what the difference between our styles is. I know it can be challenging when shopping online to understand the distinct differences between each one so for episode 7 of Brief Talk I have looked at the entire range, current and future of our bamboo underwear.

If you want to learn more about each piece and how our comfortable, supportive, and breathable underwear can offer you the comfort so you can get on with you day what ever it brings watch this episode now. Click here.

Get to know Annaliese Gann – model, influencer, and all-round amazing woman.

As mentioned last month, I had the pleasure in November of sitting down to chat with the incredibly talented Annaliese Gann. Annaliese has been modelling and working as an influencer for brands over the years and we were lucky enough to have her be part of our very first campaign back in 2019.

Annaliese has been through the good, bad and the ugly with her profile in the Social Media world and sat down to chat with me about what she has been up to since moving back to Perth to be closer to her family in 2020. Click here.

So that is a wrap for November and I hope that you have a wonderful start to December.

Have a wonderful month ahead,

Danielle xxx




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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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