The Future of Everyday Lingerie Co – Video Blog

December 14, 2020

Our vision for ELC is to continually expand our range, hopefully with sizes, but also with styles.

We've got a few things coming up that we're working on at the moment to increase the range. We listen to our all customer feedback, so every time you comment on social media, send us an email, DM us, we take all that on board and we continually are talking about how we can make the range better when it comes to more exclusivity with our sizing, with expanding the designs, patterns, colours.

We also want to expand internationally, so we've had a number of customers who have purchased from around the globe already, which is amazing, but we really want to see the brand grow and thrive and be able to push the marketing and our whole non-Photoshopped marketing campaigns actually be seen around the world, for more people to feel that they're amazing in who they are and perfect just as they are.

You don't need to airbrush, you don't need to put that filter on when you're taking a photo for social media. Be perfect just as you are. That's what we think at Everyday Lingerie Co.

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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate. If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist. Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

ELC Size	8	10	12	14	16	18	20	22
Full Bust Measurements (cm)	81-87	87-93	93-99	99-105	106-114	115-123	124-130	131-137
Lower or Under Bust Measurement (cm)	61-67	67-73	73-79	80-86	87-39	94-100	100-106	107-113
Waist Measurement (cm)	75	80	85	90	95	100	110	115
Lower Waist Measurement (cm)	90	95	100	105	110	115	120	125
Hip Measurement (cm)	95	100	105	110	115	120	125	130
USA	4 to 6	6 to 8	8 to 10	10 to 12	12 to 14	14 to 16	16 to 18	18 to 20
UK	6 to 8	8 to 10	10 to 12	12 to 14	14 to 16	16 to 18	18 to 20	20 to 22
EUROPE	34 to 36	36 to 38	38 to 40	40 to 42	42 to 44	44 to 46	46 to 48	48 to 50