We Are All Queens

June 10, 2019

We Are All Queens

The Queen’s Birthday holiday is right around the corner, and here at Everyday Lingerie Co. we’re in the mood to celebrate every fabulous Queen out there – and that includes you!

Sure, the 10th of June might be a day to celebrate one Queen in particular, but we’re using it as an annual reminder to stop and take some time to reflect on why we’re all Queens in our own right – women of all shapes, sizes, ages and colours, we’re all fabulous and deserve to be treated like royalty!

Yep, we’re all Everyday Queens, and our diversity is what makes us amazing! In fact, a vow to cater to diversity is the very reason Everyday Lingerie Co. was conceptualised, with a passion and desire from our Founder Danielle Sady to design underwear that suits every Queen, every day.

When you can’t find it, make it!

Danielle (like all of us) had been on the hunt for the perfect pair of underwear to suit her curves for years. With no luck, and like the serious boss that she is, she decided to create her own line of gorgeous underwear that fits and flatters EVERY body, every day.

“I’ve created Everyday Lingerie Co. for all women! Because we all deserve to experience what it’s like to feel no prejudice towards your body.” – Danielle, Founder of Everyday Lingerie Co.

Whether you’re a comfy boyleg, full brief or G-string kinda girl, our cut and fabrics have been carefully selected and designed to suit all bodies and their unique curves, leaving every Queen feeling confident and sexy - from the office to the bedroom.

Pancake or Perky?

No matter the shape of your booty – pancake or perky (and everyone in between!), our styles have been tried and tested so we know we’re offering you the ultimate comfort, support and breathability - no matter your booty shape, size and underwear choice!

Our very first range is about to launch, (OMG!) and trust us, we couldn’t be more excited to get you fabulous Queens out of your old, uncomfortable and unflattering knickers and into your new Everyday Lingerie Co. underwear!

Want a sneak peek? We’re sharing previews of our designs that are machine washable (tick!) and did we mention oh-so-comfortable (another tick!), over on our socials - so come on over and join our #EverydayBabes body positive posse. 

Click the link to visit our Instagram profile for the full preview and while you’re at it, sign-up to our newsletter by entering your email address at the bottom of this page, so we can celebrate all of our Everyday Queens like it’s the Queen’s Birthday – all year round!



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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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