We Are All Queens

June 10, 2019

We Are All Queens

The Queen’s Birthday holiday is right around the corner, and here at Everyday Lingerie Co. we’re in the mood to celebrate every fabulous Queen out there – and that includes you!

Sure, the 10th of June might be a day to celebrate one Queen in particular, but we’re using it as an annual reminder to stop and take some time to reflect on why we’re all Queens in our own right – women of all shapes, sizes, ages and colours, we’re all fabulous and deserve to be treated like royalty!

Yep, we’re all Everyday Queens, and our diversity is what makes us amazing! In fact, a vow to cater to diversity is the very reason Everyday Lingerie Co. was conceptualised, with a passion and desire from our Founder Danielle Sady to design underwear that suits every Queen, every day.

When you can’t find it, make it!

Danielle (like all of us) had been on the hunt for the perfect pair of underwear to suit her curves for years. With no luck, and like the serious boss that she is, she decided to create her own line of gorgeous underwear that fits and flatters EVERY body, every day.

“I’ve created Everyday Lingerie Co. for all women! Because we all deserve to experience what it’s like to feel no prejudice towards your body.” – Danielle, Founder of Everyday Lingerie Co.

Whether you’re a comfy boyleg, full brief or G-string kinda girl, our cut and fabrics have been carefully selected and designed to suit all bodies and their unique curves, leaving every Queen feeling confident and sexy - from the office to the bedroom.

Pancake or Perky?

No matter the shape of your booty – pancake or perky (and everyone in between!), our styles have been tried and tested so we know we’re offering you the ultimate comfort, support and breathability - no matter your booty shape, size and underwear choice!

Our very first range is about to launch, (OMG!) and trust us, we couldn’t be more excited to get you fabulous Queens out of your old, uncomfortable and unflattering knickers and into your new Everyday Lingerie Co. underwear!

Want a sneak peek? We’re sharing previews of our designs that are machine washable (tick!) and did we mention oh-so-comfortable (another tick!), over on our socials - so come on over and join our #EverydayBabes body positive posse. 

Click the link to visit our Instagram profile for the full preview and while you’re at it, sign-up to our newsletter by entering your email address at the bottom of this page, so we can celebrate all of our Everyday Queens like it’s the Queen’s Birthday – all year round!



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Sizing
Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

How to measure video - Size 12 example


How to measure video - Size 18 example