What is Body Neutrality? Here’s why we’re giving it a try.

November 13, 2019

What is Body Neutrality? Here’s why we’re giving it a try.

We know you’ve heard the term “body positivity” before—we talk about it on our own site. Basically, body positivity is a relatively new concept-turned-social movement that encourages everyone to have a positive body image, regardless of shape, age, gender, or size. Positivity and self-love always.

It challenges traditional ideals of “beauty” and has uprooted the way society views, advertises, and talks about people’s (well, mainly women’s) physical appearance. We’re seeing more diversity in our ads, more inclusivity in our language, and a LOT more self-love and authenticity on social media. All this is great.

And we love the idea of body positivity. It absolutely has its place, and we are all about encouraging everybody to love themselves.

But we recently heard a new term called body neutrality, and we wanted to talk about how it can help us on days when we aren’t feeling 100% amazing.

The case for body neutrality

The thing is, no one truly feels positive about their body all the time. Well, at least no one we’ve ever met.

Insecurity and days where you feel a bit blah about yourself are normal, and it’s OK to not feel gorgeous every day. And on days like those, no matter what anyone says or what you do, nothing seems to sit the way you want.

There have also been suggestions that constantly repeating positive affirmations at yourself –on days when you don’t actually believe them-- can have the opposite effect on your mind.

This means that for some, pushing for 100% body positive thoughts can lead to negative outcomes and still result in body scrutiny, just a different kind: “Are my curves the right kind of curves?” Or even make people feel guilty on those normal blah days.

Something to think about could be a new idea called body neutrality, which is slowly gaining traction in mainstream media and in the social media world.

Breaking down body neutrality

When we talk about loving our body, we also need to include the most important muscle we have... our brains and minds.

Where body positivity is about loving your body regardless, body neutrality is more about simply accepting your body and appreciating it for what it can do.

Here’s how it works.

You try to focus not just on what your body looks like, but also on what it can do for you.  On certain days we feel good about our body; other days we feel no- so-hot, but we can always respect it.

So when Demi Lovato posted this unedited image of herself in a bikini, and the internet went wild supporting her, that was body positivity.

Lots of her followers posted their own pictures of their insecurities, celebrating themselves, and it was a big, beautiful, body-positive lovefest. And we are HERE FOR IT.

On the flip side, if someone else would feel better disconnecting from it and taking a long walk to appreciate their legs and how strong they are (instead of how they look), that’s healthy too. And that’s body neutrality.

Regardless of what you perceive your “flaw” to be, the goal of body neutrality is to free up any mental energy that is being channelled into worrying and funnel it instead into self-acceptance.

So you can acknowledge any negative thoughts you might have, then reframe them into something more useful.

Emotional health perks of body neutrality

Embracing body neutrality is not always easy. It takes a lot of practice to break lifelong habits of self-criticism.

But letting go of strong emotions relating to appearance can be extremely freeing and lead to a much happier, healthier state of mind.

Psychologists tell us that by lowering stress, we can decrease anxiety, sleep better, feel more in control, and even feel more present in our lives and in our relationships.

How to actually put body neutrality into practice

It’s easier said than done. Realistically, we still have to contend with society’s ideals and expectations, as well as well-meaning but unhelpful comments from other people about appearances. “Oh wow, have you lost weight?” These aren’t going anywhere.

But appreciating the way your body works and being mindful and intentional every day about what kind of self-talk you will allow into your headspace could lead you into a new phase of acceptance.

Ultimately, we think there’s a place for body positivity and body neutrality, so we’re going to give neutrality a try on those days when we need to practice a little extra self-love. Want to join us?

We’d love to know what you think.

Join us on Instagram for more tips on self-love, body neutrality, or just to say hey!

Or read about founder Dani’s experiences learning to embrace and accept her own body and how body neutrality played a big part for her during her biggest body change.




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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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