Where Everyday Lingerie Co Came From

April 02, 2020

Where Everyday Lingerie Co Came From

Video Transcript:

So, when we put an ad on social media asking everyone all the questions, they had for us at ELC, one of the big ones that came up was where ELC actually came from and how I created the brand. So I wanted to actually explain how it all sort of happened. A lot of people think, "Oh you come up with an idea, you create a business and that's kind of it, you bring this to life." It's actually been six years in the making for me with Everyday Lingerie Co. or ELC.

So, it started from a need that I couldn't find any underwear. So I would regularly shop ... I'm a G String girl. I'd regularly shop at a major retailer in Melbourne and they actually discontinued the undies from this brand that I loved. So I bought 24 or 26 pairs of this underwear, took it home and it got to the point where, let's just say they had seen better days. And I went, "What am I going to do?" So, I went out hunting for the best undies.

Spent literally thousands of dollars on underwear trying to find something that will suit me from day to night, going to the gym, going to work, having fun on the weekends, doing kind of what I did in my day to day life. For something that was breathable and comfortable and supportive and I couldn't find anything. Most underwear I found, especially in G String would go wider, but they wouldn't increase the height. Now I'm someone who's always been a little bit curvier.

So, the idea that I came up with was, well, if I can't find them, I'll just make them myself.

With anyone who started a fashion business, especially if you've got no background in fashion design, you would know that it's not that simple. You've got to learn about tech packs and get people who can help you build your passions and do sampling and find factories and all of that. So I set about then in the past six years, working through to find people who could help educate me on what to do. So, I worked through with different pattern makers and designers to bring what was all in here to life and then start hunting for factories and those sorts of things.

So, as I said, it started six years ago before we actually launched.

We launched on August 29th, 2019 online and working with retail partners as well, so people can go into those stores and try the underwear on, and also gave a difference in the marketplace. There's a lot of bamboo underwear that's out there for sale, but a lot of them come from the one supplier, which means that some of those retailers didn't have a point of difference. So I'm hoping that Everyday Lingerie Co. has given them that.




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Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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