Where Everyday Lingerie Co Came From

April 02, 2020

Where Everyday Lingerie Co Came From

Video Transcript:

So, when we put an ad on social media asking everyone all the questions, they had for us at ELC, one of the big ones that came up was where ELC actually came from and how I created the brand. So I wanted to actually explain how it all sort of happened. A lot of people think, "Oh you come up with an idea, you create a business and that's kind of it, you bring this to life." It's actually been six years in the making for me with Everyday Lingerie Co. or ELC.

So, it started from a need that I couldn't find any underwear. So I would regularly shop ... I'm a G String girl. I'd regularly shop at a major retailer in Melbourne and they actually discontinued the underwear from this brand that I loved. So I bought 24 or 26 pairs of this underwear, took it home and it got to the point where, let's just say they had seen better days. And I went, "What am I going to do?" So, I went out hunting for the best undies.

Spent literally thousands of dollars on underwear trying to find something that will suit me from day to night, going to the gym, going to work, having fun on the weekends, doing kind of what I did in my day to day life. For something that was breathable and comfortable and supportive and I couldn't find anything. Most underwear I found, especially in G String would go wider, but they wouldn't increase the height. Now I'm someone who's always been a little bit curvier.

So, the idea that I came up with was, well, if I can't find them, I'll just make them myself.

With anyone who started a fashion business, especially if you've got no background in fashion design, you would know that it's not that simple. You've got to learn about tech packs and get people who can help you build your passions and do sampling and find factories and all of that. So I set about then in the past six years, working through to find people who could help educate me on what to do. So, I worked through with different pattern makers and designers to bring what was all in here to life and then start hunting for factories and those sorts of things.

So, as I said, it started six years ago before we actually launched.

We launched on August 29th, 2019 online and working with retail partners as well, so people can go into those stores and try the underwear on, and also gave a difference in the marketplace. There's a lot of bamboo underwear that's out there for sale, but a lot of them come from the one supplier, which means that some of those retailers didn't have a point of difference. So I'm hoping that Everyday Lingerie Co. has given them that.

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Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50


How to measure video - Size 12 example

How to measure video - Size 18 example