At ELC, you know we always keep it real, so let’s start this one off with a bang.

Did you know that some doctors estimate that around 70% of women experience some irritation down below? And almost the same amount have complained at some point about butt acne, especially in this age of athleisure-wear. Yes, we’re going there. Stay with me.

Pretty hard to smash a board meeting or enjoy a hot dinner date with all that going on, am I right?

The good news is that some of this could be due to the non-breathability of the material in your undies, which is a quick fix. Full synthetics are not your friend, ladies.

What can we do to help eliminate vaginal irritation?

Breathable cotton is an alternative to all that synthetic material, but tell me the truth: have you ever seen a pair of breathable cotton undies that you would feel confident and sexy in? I have not.

This is one of the reasons I designed the ELC range — I couldn’t find a G String that was high-quality, breathable, and supportive that allowed me to work all day and go to the gym.  It was like I had two choices - Bridget Jones underwear (no one wants those panty lines) or dental floss (sorry, but no thanks. They aren’t for me! I need the extra support and coverage).   

ELC’s three pillars of design- Australian-designed undies that are comfortable, supportive, and breathable.

Comfort is number one. You shouldn’t be aware of your undies after you put them on—they should just work with you and for you as you go about your day, from work to gym to date (or Netflix on the couch).

That’s why we ditched leg elastic and created our unique chevron trim. Say goodbye to rubbing or chafing around your legs.

We also know that support is important to our Everyday Women. Soft and stretchy yet supportive elastane compliments a mid-rise design, holding you in all the right places.

Which brings us back full circle to breathability (you didn’t think I was done talking about that, did you?)

Why buy bamboo undies?

High quality bamboo (like the stuff we use) is anti-microbial, moisture-wicking, basically everything you want down there. It reduces odour, feels amazing, and is great for sensitive skin.

It keeps you fresh, helps reduce irritations, so you can keep on feeling fabulous. I could go on and on. And I often do.

Lots of companies are touting bamboo and its benefits, but it’s important to understand that not all bamboo undies are created equal.

How to tell if your bamboo undies are the real deal:

• check the tag to see exactly what percent bamboo they contain (ours are over 90%)
• see what other materials have been blended to create the final piece
• Feel them! Do they feel like a soft, cottony style or do they feel more like your synthetic gym wear?  You definitely want them feeling softer and more like their cotton counterparts.

Our gorgeous Everyday Lingerie Co pairs are over 90% bamboo. Made from the very highest quality, sustainably sourced bamboo we could find, they look as good as they feel.

Ready to invest in yourself and buy a pair? They make great Valentines gifts for yourself or your fave gals—just saying.

[I deserve this]