Why ELC doesn’t Airbrush

Why ELC doesn’t Airbrush

May 25, 2020

We did a blog back in February 2020 regarding why ELC doesn’t Airbrush in our campaigns however we have still be getting a lot of questions about this, so we have created a small video to take you through the ELC Why.

Read More

Back to basics- tips for how to keep your Zen in quarantine

Back to basics- tips for how to keep your Zen in quarantine

May 18, 2020

With most of us in Australia (and the whole world really) approaching the two-month mark for lockdown, I wanted to take the time to check in with you all to see how you are coping with everything. My family is OK. I mean, some days are tougher than others, but overall, we’re just feeling really thankful to be together and healthy, and we’re trying to take a step back and enjoy this time together.

Read More

Model Q &A Shani

Model Q &A Shani

May 11, 2020

Today we're going behind the scenes with Shani.

Read More


You never forget your first ...Mother Day's

You never forget your first ...Mother Day's

May 04, 2020

It’s my first Mother’s Day as a mumma. I’m thinking breakfast in bed, lazing around in PJs, (or changing into slightly nicer ‘day PJs’—just me?), someone else sorting out meals (yes, Uber counts), bringing tea or coffee or wine or all three.

Read More

Behind the Scenes at the Everyday Lingerie Co. photo shoot

Behind the Scenes at the Everyday Lingerie Co. photo shoot

April 30, 2020

Read More

A brief history of the G String – let’s get to the bottom of the story

A brief history of the G String – let’s get to the bottom of the story

April 27, 2020

Dental floss, scanty panty, thong, string pants, gadget, g-banger, tanga-- the list goes on. After doing a bit of hilarious research, I can now tell you there are literally thousands of other names for the sexiest of underwear (most of which cannot be repeated here). Also, my targeted ads and browser history are really never going to be the same.

Read More


This is me

This is me

April 20, 2020

At our last photo shoot we worked with more amazing women and 1 of them was Jazmin Varlet a phenomenal Australian singer, songwriter and performer.

Read More

Inclusive sizing is the new black- changing trends in the future of the fashion industry

Inclusive sizing is the new black- changing trends in the future of the fashion industry

April 13, 2020

The customer is now the fashion activist. The size 4 fashion monologue has become a genuine size-inclusive dialogue, with millions of women around the world echoing their support through comments, likes, and shares. And major fashion brands are finding it much harder to ignore. 

Read More

Model Q &A Jazmin

Model Q &A Jazmin

April 06, 2020

Today we're going behind the scenes with Jazmin.

Read More


Where Everyday Lingerie Co Came From

Where Everyday Lingerie Co Came From

April 02, 2020

So, when we put an ad on social media asking everyone all the questions, they had for us at ELC, one of the big ones that came up was where ELC actually came from and how I created the brand. So I wanted to actually explain how it all sort of happened. A lot of people think, "Oh you come up with an idea, you create a business and that's kind of it, you bring this to life." It's actually been six years in the making for me with Everyday Lingerie Co. or ELC.

Read More

How we can support other women and stand up to domestic violence in Australia

How we can support other women and stand up to domestic violence in Australia

March 23, 2020

With all the madness going on right now, and the very real idea that we will likely soon be self-isolating (or already are), it’s more important than ever to take a minute to reflect on the women around us who may not feel safe in their own homes.

Read More

Model Q&A - Tash

Model Q&A - Tash

March 18, 2020

Today we're going behind the scenes with Tash at our photo shoot.

Read More



Sizing
Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

How to measure video - Size 12 example


How to measure video - Size 18 example