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About Us

To all the women of the world reading this:

Growing up, I didn’t always love my body. One of four sisters, each of us with distinctly different body types, I quickly realised that brands didn’t make underwear for girls like us – the #everydaybabe – and if they did, they made us feel embarrassed, dowdy and invisible.

Over the years, I’ve spent a small fortune buying underwear to suit different outfits and occasions, and honestly, the whole process has been exhausting. Front wedgies, butt wedgies, muffin tops, VPL. Lace that leaves rashes, fabric that scratches. Knickers that ride up, knickers that fall down. Different colours, lengths, widths and fits.

I’ve created Everyday Lingerie Co. for you, yes you reading this! Because you deserve to experience what it’s like to feel no prejudice towards your body.

Everyday Lingerie Co. finally makes that possible. Our pieces are designed for every body, showcased on everyday women, to wear every day. Made using the finest bamboo fibres I can find, our pieces are breathable and effortlessly comfortable to wear while being oh-so-stylish (you may even say a li’l bit sexy!).

Everyday Lingerie Co. is here to support you (and your girlie bits!) every step of the way. Find inspiration with us on Pinterest, or join our body positive posse on Instagram and Facebook.

Everyday Lingerie Co. Because everyone deserves to feel comfortable and supported everyday – and that includes you.

Danielle Sady

Founder - Everyday Lingerie Co.