We’re assuming you’ve been there—trying on a million different styles of undies, only to discard each one—too uncomfortable, too low/ high, cuts into your waist, creates weird lines… the list goes on.

Our founder Danielle was tired of coming home empty-handed and feeling bad about herself. When she found out her girlfriends (of all different sizes) felt the same way, she decided to quit her corporate job and make them herself.

Our mission is to empower women like you to feel amazing in your own skin and in your underwear (whichever the occasion calls for!).

We want you to feel confident. As you are. Right now.


Our perfect bamboo underwear

Equally suitable for the gym, the boardroom, or a hot date—we have you covered.

We use only the highest quality, sustainably-sourced materials we can get our hot little hands on, which means our lingerie is proudly 92% bamboo for the ultimate breathability.

The other 8% is elastin, so you get the perfect soft, stretchy, supportive fit that won’t ever lose its shape. If only someone had told Bridget Jones.

They are designed in Australia with the input of everyday women of all sizes, and manufactured ethically, so every woman involved in the production can be empowered along the way.

Shop Styles

Our Commitment

We keep everyday women and their needs at the forefront of our business always, focussing on real customers who love our undies and already wear them. These women all participate in our photoshoots because they want to do it for their own personal reasons. And we are so grateful to have them! They represent our range, from size 8-22.

We also never photoshop. Ever. Not even to touch up a tiny hair out of place, because our ladies look perfect already. Don’t you agree?

ELC also manufactures ethically using the highest-quality sustainable bamboo, so your girlie-bits are as happy and healthy as nature intended.  

Go behind the scenes at our last photoshoot

Our Founder


Growing up, I didn’t always love my body. One of four sisters, each of us with distinctly different body types, I quickly realised that my options were limited compared to my sisters, and at times I felt excluded.  Brands didn’t portray women like me in their advertising, and I struggled to find the perfect underwear.

Every occasion meant another exhausting trip to try and find comfortable underwear, and nine times out of 10 I walked out with something that “would do.”  All I wanted was comfortable, supportive, and breathable everyday underwear that would work for all occasions; was that too much to ask?

I’ve created Everyday Lingerie Co. not just for me, but also for you. Because you deserve to experience what it’s like to feel no prejudice toward your body.

"To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself."
Quote by Thich Nhat Hanh

Our Mission


Our founder Danielle, self-confessed perfectionist and extremely busy lady, could never find the right undies that made her feel good all day long. Lace lingerie is a big no-no at the gym. Gym undies don’t work under a dress. The sizing was all over the place; the cuts were not comfy or flattering; the hunt was exhausting, and she left feeling bad and without anything that actually worked and let her go freely about her day.


Turns out, her friends all had the same problem—and they each wore different sizes. So Danielle quit her corporate job and set out to make a change. She tested every product with a range of women of all sizes, and adjusted and changed her materials and design tirelessly until everyone loved it.

Our Difference


Our photoshoots are of Everyday Women who love our undies, not agency models These gorgeous ladies represent a range of sizes We never photoshop anything. Ever.

We are not about age or size. We range in sizes 8 to 22 for a reason: our philosophy is that we want to be there for everybody, everyday. We already offer a large range of sizes, but we have big plans to expand this even further in the future.

We’re here to empower you to feel comfortable and confident in who you are, because we think you're perfect. 

And not to toot our own horn, but we think our undies range is pretty perfect too.

designed for everybody, showcased on everyday women, to wear every day.

Made using the finest bamboo fibres I can find; our pieces are breathable and effortlessly comfortable to wear while being oh-so-stylish (you may even say a li’l bit sexy!).

I’m so glad you’re here. Everyday Lingerie Co. is here to support you (and your girlie-bits!) every step of the way. Find inspiration with us on Pinterest or join our body-positive posse on Instagram and Facebook

I’d love to hear from you!

Image of silhouette of woman wearing Everyday Lingerie Co. underwear

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you, alternatively we have a video taking you through each step.

Finding your size:

All you need to do is take 2 simple measurements; your waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image to right). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 7 inches below your waist (see image to right). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

Example: If your waist is 78 cm and hips 104 cm we would recommend a size 12, however if you want a slight looser fit you may opt for a size 14.

ELC Size 8 10 12 14 16 18 20 22
Waist Measurement (cm) 70 75 80 85 93 100 107 114
Hip Measurement (cm) 92 98 104 110 117 124 131 137
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50


How to measure video - Size 12 example

How to measure video - Size 18 example