ELC STARTED WITH ONE-TOO-MANY UNSUCCESSFUL LINGERIE SHOPPING TRIPS.

We’re assuming you’ve been there—trying on a million different styles of undies, only to discard each one—too uncomfortable, too low/high, cuts into your waist, creates weird lines… the list goes on.

Our founder Danielle was tired of coming home empty-handed and feeling bad about herself. When she found out her girlfriends (of all different sizes) felt the same way, she decided to quit her corporate job and make them herself.

Our mission is to empower women like you to feel amazing in your own skin and in your underwear (whichever the occasion calls for!).

We want you to feel confident. As you are. Right now.

READ MORE ON OUR BLOG



Our perfect Australian made bamboo underwear

Equally suitable for the gym, the boardroom, or a hot date—we have you covered.

We use only the highest quality, sustainably-sourced materials we can get our hot little hands on, which means our lingerie is proudly 90% bamboo for the ultimate breathability.

The other 10% is elastane, so you get the perfect soft, stretchy, supportive fit that won’t ever lose its shape. If only someone had told Bridget Jones.

ELC lingerie is designed and ethically manufactured in Australia with the input of everyday women of all sizes, so every woman involved in the production can be empowered along the way.

Shop Styles


Our Commitment

We keep everyday women and their needs at the forefront of our business always, focussing on real customers who love our undies and already wear them. These women all participate in our photoshoots because they want to do it for their own personal reasons. And we are so grateful to have them! They represent our range, from size 8-22.

We also never photoshop. Ever. Not even to touch up a tiny hair out of place, because our ladies look perfect already. Don’t you agree?

ELC also manufactures ethically right here in Melbourne using the highest-quality sustainable bamboo, so your girlie-bits are as happy and healthy as nature intended. Australian made lingerie for all shapes and sizes.

Go behind the scenes at our last photoshoot


Our Founder

A NOTE FROM DANIELLE

Growing up, I didn’t always love my body. One of four sisters, each of us with distinctly different body types, I quickly realised that my options were limited compared to my sisters, and at times I felt excluded. Brands didn’t portray women like me in their advertising, and I struggled to find the perfect underwear.

Every occasion meant another exhausting trip to try and find comfortable underwear, and nine times out of 10 I walked out with something that “would have to do.”  All I wanted was comfortable, supportive, and breathable everyday underwear that would work for all occasions; was that too much to ask?

I’ve created Everyday Lingerie Co. not just for me, but also for you. Because you deserve to experience what it’s like to feel no prejudice toward your body.

Want to learn more about ELC's fabulous founder? Read Danielle's Q&A.


"To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself."
Quote by Thich Nhat Hanh

Our Mission

AT ELC, WE’RE ON A MISSION TO MAKE YOU LOVE THE WAY YOU LOOK AND FEEL IN YOUR UNDIES.

Our founder Danielle, self-confessed perfectionist and extremely busy lady, could never find the right undies that made her feel good all day long. Lace lingerie is a big no-no at the gym. Gym undies don’t work under a dress. The sizing was all over the place; the cuts were not comfy or flattering; the hunt was exhausting, and she left feeling bad and without anything that actually allowed her to go freely about her day.

Turns out, her friends all had the same problem—and they each wore different sizes. So, Danielle quit her corporate job and set out to make a change. She tested every product with a range of women of all sizes and adjusted and changed her materials and design tirelessly until everyone loved it.

Our Difference

THE ELC DIFFERENCE: EVERYDAY WOMEN. AMAZING, FEEL-GOOD LINGERIE.

Our photoshoots are of Everyday Women who love our undies, not agency models. These gorgeous ladies represent a range of sizes. We never photoshop anything. Ever.

We are not about age or size. We range in sizes 8 to 22 for a reason: our philosophy is that we want to be there for everybody, everyday. We already offer a large range of sizes, but we have big plans to expand this even further in the future.

We’re here to empower you to feel comfortable and confident in who you are, because we think you're perfect!

And not to toot our own horn, but we think our undies range is pretty perfect too.

While we’re at it, we want to leave a positive footprint on society and the environment. That’s why we’re proud to offer Australian made clothes and body mist fragrances, made from ethically-sourced materials. We partner with like-minded businesses and charities, to truly make a difference in every way we can.

designed for everybody, showcased on everyday women, to wear every day.

Made in Australia using ethically-sourced bamboo fibres; our pieces are breathable and effortlessly comfortable to wear while being oh-so-stylish. We're all about sexy AND sustainable fashion.

I’m so glad you’re here. Everyday Lingerie Co. is here to support you (and your girlie-bits!) every step of the way. Find inspiration with us on Pinterest or join our body-positive posse on Instagram and Facebook.

I’d love to hear from you!

Sizing

Trying to find the right underwear size can be difficult due to different companies making different sizes. To make things easier we have created a step by step guide to take the guess work out of the equation.

Below we have measuring instructions with images to assist you.  

Finding your size in our Underwear Range:

All you need to do is take a couple of simple measurements; your waist, your lower waist and your hips. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.  If possible stand in front of a mirror when taking your measurements to ensure that the measuring tape is also parallel to the floor and is flat.

Measurement 1: Your waist

Your waist is the natural in indentation above your hips or just below your rib cage (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down.

Measurement 2: Your Lower Waist

Your lower waist is approx. 12cm down from your waist.  Take your measuring tape and run this down from your waist to 12cm (see image). Wrap the soft measuring tape around this area firmly without pitching your skin together – write this measurement down.  

Measurement 3: Your hips

Now wrap the soft measuring tape around the fullest part of your hips, this is approximately 25cm below your waist (see image). Use the mirror to check that your measuring tape is completely straight and parallel to the floor – write this measurement down.

 

 

Finding your size in our Crop Top Bralette Range:

All you need to do is take a couple of simple measurements; your Full Bust and your Lower or under bust. The best way to do this is by using a soft measuring tape and a mirror to ensure you are accurate.

Measurement 1: Your Full Bust

Your Full Bust is the fullest part of your bust (see image). Ensure that the measuring tape is completely straight and parallel to the floor. Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

Measurement 2: Your Lower or Under Bust

The Lower or Under bust is measured by wrapping the measuring tape around your rib cage directly under your bust (see image). Wrap the soft measuring tape around firmly without pitching your skin together – write this measurement down

 

ELC Size 8 10 12 14 16 18 20 22
Full Bust Measurements (cm) 81-87 87-93 93-99 99-105 106-114 115-123 124-130 131-137
Lower or Under Bust Measurement (cm) 61-67 67-73 73-79 80-86 87-39 94-100 100-106 107-113
Waist Measurement (cm) 75 80 85 90 95 100 110 115
Lower Waist Measurement (cm) 90 95 100 105 110 115 120 125
Hip Measurement (cm) 95 100 105 110 115 120 125 130
USA 4 to 6 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20
UK 6 to 8 8 to 10 10 to 12 12 to 14 14 to 16 16 to 18 18 to 20 20 to 22
EUROPE 34 to 36 36 to 38 38 to 40 40 to 42 42 to 44 44 to 46 46 to 48 48 to 50

 

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