We’re assuming you’ve been there—trying on a million different styles of undies, only to discard each one—too uncomfortable, too low/high, cuts into your waist, creates weird lines… the list goes on.
Our founder Danielle was tired of coming home empty-handed and feeling bad about herself. When she found out her girlfriends (of all different sizes) felt the same way, she decided to quit her corporate job and make them herself.
Our mission is to empower women like you to feel amazing in your own skin and in your underwear (whichever the occasion calls for!).
We want you to feel confident. As you are. Right now.
Equally suitable for the gym, the boardroom, or a hot date—we have you covered.
We use only the highest quality, sustainably-sourced materials we can get our hot little hands on, which means our lingerie is proudly 90% bamboo for the ultimate breathability.
The other 10% is elastane, so you get the perfect soft, stretchy, supportive fit that won’t ever lose its shape. If only someone had told Bridget Jones.
ELC lingerie is designed and ethically manufactured in Australia with the input of everyday women of all sizes, so every woman involved in the production can be empowered along the way.
We keep everyday women and their needs at the forefront of our business always, focussing on real customers who love our undies and already wear them. These women all participate in our photoshoots because they want to do it for their own personal reasons. And we are so grateful to have them! They represent our range, from size 8-22.
We also never photoshop. Ever. Not even to touch up a tiny hair out of place, because our ladies look perfect already. Don’t you agree?
ELC also manufactures ethically right here in Melbourne using the highest-quality sustainable bamboo, so your girlie-bits are as happy and healthy as nature intended. Australian made lingerie for all shapes and sizes.
A NOTE FROM DANIELLE
Growing up, I didn’t always love my body. One of four sisters, each of us with distinctly different body types, I quickly realised that my options were limited compared to my sisters, and at times I felt excluded. Brands didn’t portray women like me in their advertising, and I struggled to find the perfect underwear.
Every occasion meant another exhausting trip to try and find comfortable underwear, and nine times out of 10 I walked out with something that “would have to do.” All I wanted was comfortable, supportive, and breathable everyday underwear that would work for all occasions; was that too much to ask?
I’ve created Everyday Lingerie Co. not just for me, but also for you. Because you deserve to experience what it’s like to feel no prejudice toward your body.
Want to learn more about ELC's fabulous founder? Read Danielle's Q&A.
"To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself."
Quote by Thich Nhat Hanh
AT ELC, WE’RE ON A MISSION TO MAKE YOU LOVE THE WAY YOU LOOK AND FEEL IN YOUR UNDIES.
Our founder Danielle, self-confessed perfectionist and extremely busy lady, could never find the right undies that made her feel good all day long. Lace lingerie is a big no-no at the gym. Gym undies don’t work under a dress. The sizing was all over the place; the cuts were not comfy or flattering; the hunt was exhausting, and she left feeling bad and without anything that actually allowed her to go freely about her day.
Turns out, her friends all had the same problem—and they each wore different sizes. So, Danielle quit her corporate job and set out to make a change. She tested every product with a range of women of all sizes and adjusted and changed her materials and design tirelessly until everyone loved it.
THE ELC DIFFERENCE: EVERYDAY WOMEN. AMAZING, FEEL-GOOD LINGERIE.
Our photoshoots are of Everyday Women who love our undies, not agency models. These gorgeous ladies represent a range of sizes. We never photoshop anything. Ever.
We are not about age or size. We range in sizes 8 to 22 for a reason: our philosophy is that we want to be there for everybody, everyday. We already offer a large range of sizes, but we have big plans to expand this even further in the future.
We’re here to empower you to feel comfortable and confident in who you are, because we think you're perfect!
And not to toot our own horn, but we think our undies range is pretty perfect too.
While we’re at it, we want to leave a positive footprint on society and the environment. That’s why we’re proud to offer Australian made clothes and body mist fragrances, made from ethically-sourced materials. We partner with like-minded businesses and charities, to truly make a difference in every way we can.
Made in Australia using ethically-sourced bamboo fibres; our pieces are breathable and effortlessly comfortable to wear while being oh-so-stylish. We're all about sexy AND sustainable fashion.
I’m so glad you’re here. Everyday Lingerie Co. is here to support you (and your girlie-bits!) every step of the way. Find inspiration with us on Pinterest or join our body-positive posse on Instagram and Facebook.