ELC started with one-too-many unsuccessful lingerie shopping trips.
We’re assuming you’ve been there—trying on a million different styles of undies, only to discard each one—too uncomfortable, too low/ high, cuts into your waist, creates weird lines… the list goes on.
Our founder Danielle was tired of coming home empty-handed and feeling bad about herself. When she found out her girlfriends (of all different sizes) felt the same way, she decided to quit her corporate job and make them herself.
Our mission is to empower women like you to feel amazing in your own skin and in your underwear (whichever the occasion calls for!).
We want you to feel confident. As you are. Right now.
Our perfect bamboo underwear
We are just a bit proud of them, and you will be too. Our undies are comfortable and breathable, with just the right support where you want it.
Equally suitable for the gym, the boardroom, or a hot date—we have you covered.
We use only the highest quality, sustainably-sourced materials we can get our hot little hands on, which means our lingerie is proudly 92% bamboo for the ultimate breathability.
The other 8% is elastin, so you get the perfect soft, stretchy, supportive fit that won’t ever lose its shape. If only someone had told Bridget Jones.
They are designed in Australia with the input of everyday women of all sizes, and manufactured ethically, so every woman involved in the production can be empowered along the way.
We keep everyday women and their needs at the forefront of our business always, focussing on real customers who love our undies and already wear them. These women all participate in our photoshoots because they want to do it for their own personal reasons. And we are so grateful to have them! They represent our range, from size 8-22.
We also never photoshop. Ever. Not even to touch up a tiny hair out of place, because our ladies look perfect already. Don’t you agree?
ELC also manufactures ethically using the highest-quality sustainable bamboo, so your girlie-bits are as happy and healthy as nature intended.
A note from Danielle
Growing up, I didn’t always love my body. One of four sisters, each of us with distinctly different body types, I quickly realised that my options were limited compared to my sisters, and at times I felt excluded. Brands didn’t portray women like me in their advertising, and I struggled to find the perfect underwear.
Every occasion meant another exhausting trip to try and find comfortable underwear, and nine times out of 10 I walked out with something that “would do.” All I wanted was comfortable, supportive, and breathable everyday underwear that would work for all occasions; was that too much to ask?
I’ve created Everyday Lingerie Co. not just for me, but also for you. Because you deserve to experience what it’s like to feel no prejudice toward your body.
Designed for everybody, showcased on Everyday Women, to wear every day.
Made using the finest bamboo fibres I can find; our pieces are breathable and effortlessly comfortable to wear while being oh-so-stylish (you may even say a li’l bit sexy!).
I’m so glad you’re here. Everyday Lingerie Co. is here to support you (and your girlie-bits!) every step of the way. Find inspiration with us on Pinterest or join our body-positive posse on Instagram and Facebook.
I’d love to hear from you!
JOIN THE ELC COMMUNITY