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The hunt is over. You’ve found the best undies online.
We get it. Buying undies online is daunting. Actually shopping for lingerie full-stop used to be a bit of a bummer. Anyone with us here?
So we asked everyday women of all sizes about their perfect lingerie, and we’ve come up with a product that ticks every box. Perfect for all ages and ranging from size 8 to size 22, these undies are comfortable, breathable, supportive, and –dare we say— a li’l bit sexy.
Every single pair is made from the softest, sustainably-sourced bamboo we could find, with the perfect amount of stretch and a pretty, mid-rise chevron waist trim.
So whether you're a Brief Beauty, Boyleg Babe or a G String Goddess, ELC has your perfect pair waiting for you.
If you are looking for the perfect everyday undies designed by Everyday Women for Everyday Women, we’ve got you covered.
SHOP BY STYLE - BRIEF, BOYLEG, G STRING, OR ALL 3?
HOW DO I FIND THE RIGHT SIZE UNDIES ONLINE?
So glad you asked! Our gorgeous, soft, supportive bamboo undies come in every size, from 8 to 22, and they flatter every bum. We know because we’ve tried.
To find your perfect fit, grab a measuring tape (or piece of string and a ruler—seriously, who can ever find the measuring tape?)
Know your size? Now it’s time to pick your style!
Once you have your size, choose your style and select your size from the drop-down. You’ll immediately see how it looks on one of our everyday women models who wears the same size you do.
Check out this handy sizing video
At ELC, we’re on a mission to make you love the way you look and feel in your undies.
Our founder Danielle, self-confessed perfectionist and extremely busy lady, could never find the right undies that made her feel good all day long. Lace lingerie is a big no-no at the gym. Gym undies don’t work under a dress. The sizing was all over the place; the cuts were not comfy or flattering; the hunt was exhausting, and she left feeling bad and without anything that actually worked and let her go freely about her day.
Turns out, her friends all had the same problem—and they each wore different sizes. So Danielle quit her corporate job and set out to make a change. She tested every product with a range of women of all sizes, and adjusted and changed her materials and design tirelessly until everyone loved it.
The ELC Difference: Everyday women. Amazing, feel-good lingerie.
Our photoshoots are of Everyday Women who love our undies, not agency models These gorgeous ladies represent a range of sizes We never photoshop anything. Ever.
We are not about age or size. We range in sizes 8 to 22 for a reason: our philosophy is that we want to be there for everybody, everyday. We already offer a large range of sizes, but we have big plans to expand this even further in the future.
We’re here to empower you to feel comfortable and confident in who you are, because we think you're perfect.
And not to toot our own horn, but we think our undies range is pretty perfect too.
Want to hear more about ELC and our story? YES PLEASE!
JOIN ELC IN OUR FIGHT AGAINST BREAST CANCER
OK, real talk time. The horrible truth is that almost every single one of us has been affected in some way by breast cancer. A friend. A sister. A mum. A grandma. A co-worker. Or maybe it was you. (And if it is you, we’re sending you the tightest hugs and warrior vibes. You’ve got this, sister.)
We’re in it together. We’ve all been affected somehow by breast cancer.
Here are some of our recent articles, where you can read more about our philosophy, our products, and peek behind the scenes into our inspiring Everyday Women photoshoots.
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February 24, 2020
Why ELC will never use Airbrush or Photoshop
Let me tell you a story about a girl I know. We will call her Anna, but that’s not her real name. She is smart and funny and sporty. Loves books and old movies. And like lots of girls, she loves reading fashion magazines and trawling Insta, looking at gorgeous photos of celebs and models and influencers. And posting shots of herself too.
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February 10, 2020
Why investing in quality bamboo undies is the best thing you can do for your lady bits
At ELC, you know we always keep it real, so let’s start this one off with a bang.
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February 03, 2020
Everyday Women - Q & A
We had the pleasure of sitting down late last year with the amazing Sharnnah aka @thepeacefulhomemaker and talking through everything from being a mum to her amazing photoshoots.
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January 27, 2020
Why self-care is so important, now more than ever
Anyone else really feeling like the holidays are officially over and the work life has begun again?
